A key role and exciting opportunity to support the development and execution of Global Customer Educational Programs as part of the global marketing team. In this role, you will accountable for developing, executing and managing Customer educational program offerings and leading HCP engagement planning for the brand in targeted indications. This role will have an important external focus on building partnerships with global and regional societies and organisations to elevate Ipsen’s standing and reputation as well as driving business outcomes.  You will also play an important role ensuring optimal content/asset development across the marketing team to support fully integrated customer journeys.

• Develop best-in-class education initiatives to support brand uniqueness recognition, product utilisation and business results.

• Develop training platforms/projects to align with brand objectives and KPIs, leading the program offerings, format and execution of customer education/training programs, online education, training tools and resources. 

• Be on the leading edge of innovation with regards to medical education content, materials and channels taking a proactive approach in anticipating new trends and implementing new training initiatives and programs as needed. 

• Support development of annual strategic education marketing plan across multiple training platforms aligned with global brand objectives and KPIs with continued evaluation and development of changes and enhancements. Gain insights from speakers and countries on training program enhancements and leads both internal and external advisory boards for the purpose of evolving education and training offerings.

• Support consolidation, integration and analysis of insights from customers, markets, geographies and other major players

• Regular monitoring and impact of the content, platforms and training provided to ensure maximum KOL engagement and business results. Develops effective working relationships with KOLs, brand teams and executive leadership. Stays abreast of product knowledge and industry trends as related to Neuroscience.

• Accountable for end-to-end customer engagement & training, contracting, training meetings, ensuring compliant program execution and program adherence.

• Responsible for managing department training budget and materials. Works cross-functionally and aligns on process and procedures related to training programs.  Travel to selected training programs is required.

• Work in close collaboration with countries and cross-functional partners to ensure KOL engagement strategy, positioning and educational initiatives are consistently aligned with the global business strategy and KOL knowledge needs

• In partnership with country marketing teams, gain ongoing insight into KOL needs and experience, identifying and aligning on plans to identify and manage key issues and opportunities with cross-functional partners.

Drive Execution of Strategy

• Develop & ensure alignment with global brand strategy & initiatives

• Drive execution of Global brand strategy and tactics (from a strategic brand perspective) by working collaboratively with cross functional teams at Global, Regional and Affiliate level to maximize current and future franchise value

• Develop and track KPIs to measure impact of global marketing activities

• Support Regional and Affiliate teams with the roll out of all Global marketing plans and programmes

• Work with key markets to identify key drivers and align in priority scenarios

• Ensure appropriate budget allocation and ensure accuracy of phasing to drive business within financial year ensuring the right prioritisation across indications.

• Drive a strong compliance culture throughout the team through role-modelling and ensuring 100% adherence to all SOPs.

Cross Functional Leadership

• Proactively ensures affiliate engagement and the sharing of best practice across the organisation

• Collaborate closely with brand team and other key members to create innovative and best-in class customer engagement, education and training initiatives that drive product utilization and sales.

• Liaise closely with market access & HEOR, business development, business intelligence/market analytics to ensure quality of projects delivered and strong cross functional deliver

• Operational marketing expertise

• Strong business acumen and understanding of toxin market

• Strong influencing and communication skills with consistent feedback from key stakeholders

• Excellent project management and process planning skills

• Strong cross-functional leadership skills

• Deep appreciation of patient centricity